Premium Corporate Gifts Effectuate Smiles

One of the things our team of Branding Experts™ enjoy most about our business and day to day work is the inspirational feedback we receive on a daily basis from clients who have achieved success thru their promotion or marketing initiative. In this post, we dive deeper into the important considerations when planning a marketing initiative around a premium product such as the merchandise we offer to our clients.

Select A Gift That Will Surely Set Your Brand Apart.

For decades, businesses have given away what are commonly referred to as advertising specialties. As a measure of CPM (cost per one-thousand impressions), promotional merchandise works well and is an efficient and effective way to promote ones brand.

With that said, many of the ‘tried and true’ staples have begun to fall flat and somewhat of a competitive landscape has been created in the corporate promotional marketplace.

As true Branding Experts™, we consult closely with each of our clients to gain a clear understanding of what they are looking to accomplish, and once this needs analysis is completed, we are able to suggest unique, functional choices within their individual budget.

Popular items and brands we offer include Arc’teryx, Bose, Hydro Flask, JBL, Patagonia, The North Face, TUMI and many others.

Ultimately, no two clients needs or initiatives are exactly the same, and one of the things that sets us apart is our ability to collaborate closely with our clients in somewhat of a virtual boutique setting, to ensure their brand is well-represented.

Consider Different Embellishment Methods To Suit.

An important thing for our clients to consider is, what are they looking to achieve with this initiative? Whether it is a brand awareness campaign or more of a quiet, personalized gift intended for a targeted group of VIP client, internal team members or other group is an important consideration.

Clients looking to maximize brand awareness will oftentimes want to consider printing or embroidering their logo or design in full and more vibrant colors, and in many instances as large as possible on the item in question.

In other cases, for example when looking for a way to express thanks to a valuable client or another individual who is not directly affiliated with your company, you may want to consider a more subtle embellishment. Options such as debossing, laser engraving and tonal embroidery offer a more stealth representation of your brand and while the message will still be heard (seen) loud and clear by the recipient, they will also find themselves able to use the item more universally which can be considered a great success in a number of ways.

Maximizing The Investment In Your Brand.

Whatever you ultimately settle upon, the most important consideration is that it works for you and helps to achieve whatever goals you have set for the initiative. Our many years of experience with some of best corporate promotions imaginable has given us a unique perspective that is invaluable. Expect our agency to collaborate closely to ensure your next marketing initiative is a great success!